MELISSA K. WILLIAMSON
20 YEARS IN PRODUCT MANAGEMENT, DIGITAL MARKETING, AND BRAND STRATEGY EXPERTISE
Strategic Product Marketing & Management Leader with 20 years of experience in CRM optimization, GTM execution and SaaS development. Proven track record of scaling enterprise platforms through automation, analytics, and customer-centric design. Adept at translating complex technologies into compelling value propositions and leading cross-functional teams in regulated, fast-paced environments. Passionate about driving innovation through AI, storytelling, and product-led growth strategies across B2B and B2B2C sectors.
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WORK EXPERIENCE
Career trajectory spanning agency and corporate environments with focus on digital innovation and customer experience.
1
UNITED WHOLESALE MORTGAGE
SR PRODUCT MARKETING MANAGER | 2015 - 2024
  • Developed UWM's first integrated CRM platform, optimizing customer engagement through data-driven workflows
  • Executed roadmap for messaging solutions to improve borrower communication efficiency
  • Pioneered transition to headless CMS architecture, saving over $2M annually
  • Supported ChatUWM AI chatbot development to enhance digital experiences
2
LOWE CAMPBELL EWALD
ACCOUNT SUPERVISOR | 2010 - 2014
  • Executed data-driven CX and CRM strategies for national automotive brands
  • Led website redesigns and mobile app development to enhance digital engagement
  • Managed cross-functional teams to drive product success
3
MARTIN RETAIL GROUP
ACCOUNT SUPERVISOR | 2008 - 2010
  • Oversaw CRM platform integration for dealer-level marketing efforts
  • Developed regional go-to-market strategies using consumer analytics
  • Refined national-to-local marketing alignment for cohesive Tier II branding
4
JWT TEAM DETROIT
SR. ACCOUNT EXECUTIVE | 2006 - 2008
  • Led launch planning for the 2009 Ford F-150, including strategy and budget management
  • Developed first global creative brief for 2008 Ford Focus launch
  • Coordinated national media buys and audience segmentation for maximum impact
5
LEO BURNETT DETROIT
ACCOUNT EXECUTIVE | 2004 - 2006
  • Managed integrated marketing initiatives for Pontiac
  • Led partnerships with NCAA, Jimmy Kimmel Live, and Virgin Records
  • Coordinated multi-platform campaigns across TV, print, and digital media
CERTIFICATIONS
1
AI for Product Management
Pendo (Issued Dec 2024)
2
Certified Professional Scrum Product Owner
Scrum Alliance (Valid Through 2025)
KEY SKILLS & EXPERTISE
AI & Generative AI
LLM frameworks, AI-powered chatbots, Conversational AI, Generative AI APIs (OpenAI, Claude, Gemini), NLP & sentiment analysis
Product Management & Strategy
Agile methodologies, Product roadmaps, GTM strategy, SaaS platforms, CX/CRM optimization
Data & Analytics
Customer segmentation, AI-driven insights, A/B testing, Performance KPIs, Predictive analytics
Marketing Technology (MarTech)
Omnichannel automation, AI-driven content personalization, Salesforce Marketing Cloud, Adobe Creative Suite, Google Analytics
2025 PROFESSIONAL GROWTH ROADMAP
Dedicated to continuous professional development, with a focus on emerging MarTech innovations, AI-driven customer insights, and digital transformation leadership. Currently expanding expertise in AI, machine learning, and automation to drive efficiency and engagement across digital ecosystems.
AI & Automation Training
Advancing knowledge through industry-leading AI and ML courses & certifications
Certified Professional Scrum Product Owner Renewal
Maintaining and strengthening Agile leadership
Personal Website Launch
Showcasing expertise, thought leadership, and portfolio in a dynamic digital format
Passion Project Execution
Leveraging AI, ML, and automation to build and scale a digital brand, incorporating content strategy, creative execution, and social engagement to drive meaningful impact
EDUCATION
MICHIGAN STATE UNIVERSITY
B.A. IN COMMUNICATION ARTS & SCIENCES
East Lansing, MI | Sep 1999 - May 2003