MELISSA K. WILLIAMSON
PRODUCT MANAGER • GROWTH STRATEGIST • BRAND INNOVATOR
Strategic product and marketing leader with a record of driving measurable growth and digital transformation across enterprise and emerging brands. Recognized for architecting and scaling platforms serving 14,000+ mortgage professionals, elevating retention by 35%, and capturing $2M+ in annual operational savings through innovation and operational efficiency. Adept at translating complex business challenges into scalable, market-ready solutions through cross-functional leadership, data-driven optimization, and lifecycle product delivery. Currently advancing patent-pending AI technology in behavioral pattern recognition to shape next-generation digital experiences.
EMAIL
Career Impact by the Numbers
14K+
Professionals Served
Scaled marketing automation platform across national mortgage broker network
35%
Retention Increase
Enhanced user engagement through personalization and gamification strategies
$2M+
Annual Savings
Generated operational efficiencies through strategic platform migration
400+
Research Hours
Conducted comprehensive user research to validate AI product-market fit
5K+
Employees Trained
Accelerated enterprise-wide platform adoption
CORE EXPERTISE
STRATEGIC LEADERSHIP & BUSINESS IMPACT
  • Brand positioning
  • Cross-functional team leadership
  • Stakeholder alignment
  • Go-to-market execution
  • Competitive analysis
  • Revenue optimization
AI & TECHNOLOGY INNOVATION
  • Emotional AI architecture
  • Conversational AI development
  • Predictive analytics
  • Patent-pending technology development
  • MarTech stack optimization
PRODUCT & EXPERIENCE STRATEGY
  • Full lifecycle management
  • Product roadmapping
  • Behavioral design
  • UX strategy
  • Agile delivery
  • User research
  • Customer experience transformation
MARKETING & REVENUE SYSTEMS
  • CRM Platforms
  • Marketing automation
  • Omnichannel campaign strategy
  • A/B testing
  • KPI optimization
  • Conversion optimization
  • Retention strategies
TECHNICAL PLATFORMS & DEVELOPMENT
  • Web development
  • Mobile optimization
  • Content management systems
  • Digital platform architecture
  • Automated workflows
  • Data visualization
Founder & CEO | SASI, Inc.
SASI, INC. | February 2025 - Present
Product Development
Architected the product roadmap for a conversational AI platform, conducting 400+ hours of user research to validate product-market fit and define interaction models and prompt strategies
AI Innovation
Designed a machine learning system using natural language processing, emotional tone analysis, and pattern recognition; filed a nonprovisional patent for behavioral pattern recognition technology
User Experience
Constructed and refined a conversational interface with tone-adaptive responses, iterating through user testing to deliver reliable, empathetic experiences
Commercialization
Formulated the commercialization strategy including pricing, B2B partnerships, and an adoption roadmap for enterprise wellness programs
Execution
Supervised agile sprints, QA, and MVP release, balancing user needs with technical constraints
Performance Monitoring
Instituted evaluation metrics and feedback loops to monitor model performance, engagement, and effectiveness
PROFESSIONAL DEVELOPMENT
Strategic Career Transition | May 2024 - January 2025
AI Certification
Earned AI for Product Management certification (Pendo, December 2024), deepening expertise in model evaluation and AI product strategy
Market Research
Executed market research and feasibility analysis for generative AI in wellness and productivity
Technical Foundation
Expanded technical foundation in conversational AI, embeddings, fine-tuning, and AI safety considerations
Strategic Planning
Outlined product strategy and technical requirements for the platform, laying the groundwork for launch
Senior Product Marketing Manager
united wholesale mortgage | MAY 2015 - MAY 2024
Platform Development
Championed Brand 360, UWM's proprietary marketing automation platform for 14,000+ mortgage professionals, with Client Connect alerts, Brand Builder tools, and a Marketing Calendar for compliant social posting and scheduling
Technical Integration
Coordinated vendor integrations and API development with architecture teams, enabling data flow from loan systems to customizable marketing with state-specific compliance
User Experience Enhancement
Revamped the UWM.com broker dashboard, embedded personalization and gamification with goal tracking, leaderboards, and behavioral incentives to strengthen engagement and promote top-producer habits, improving user retention by 35%
Strategic Rebranding
Directed the research-driven launch and rebrand of FindAMortgageBroker.com to MortgageMatchup.com, leading go-to-market strategy, concept testing, and cross-functional execution to improve consumer-broker matching and expand national reach
Platform Migration
Spearheaded the migration of all public-facing sites (UWM.com, MortgageMatchup.com, UWM Careers) to a SaaS platform that generated $2M+ in annual operational savings
Enterprise Adoption
Enabled enterprise-wide adoption of new platforms by developing training, documentation, and support systems that accelerated implementation across 5,000+ employees
Additional Experience
1
Account Supervisor
Lowe Campbell Ewald | June 2010 - December 2014
Directed multi-million-dollar integrated marketing campaigns across digital, mobile, and social channels, driving measurable client growth. Managed client portfolios up to $5M annually with on-time, under-budget delivery through cross-functional coordination
2
Account Supervisor
Martin Retail Group | May 2008 - March 2010
Oversaw the content strategy for the Buick-Pontiac-GMC Dealer Portal, ensuring brand consistency across a national dealer network
3
Senior Account Executive
JWT Team Detroit | November 2006 - April 2008
Led national launches for the 2009 F-150 and 2008 Focus, coordinating timelines, deliverables, and stakeholder alignment
4
Account Executive
Leo Burnett Detroit | March 2004 - October 2006
Executed integrated brand campaigns for GM Pontiac, managing media production, content partnerships, and event activation
Technical Skills
1
Product & AI Development
Behavioral Pattern Recognition, Patent Development, Product Roadmapping, UX Strategy, User Research, Product-Market Fit Validation, Conversational AI Integration, Prompt Engineering
2
Marketing & Revenue Systems
CRM Platforms, Marketing Automation, A/B Testing Frameworks, Conversion Optimization, Retention Strategies, Personalization Systems, Revenue Analytics
3
Platform & Integration
API Integration, Vendor Management, Headless CMS, Automated Workflows, Data Visualization, Compliance Workflows, Stakeholder Management
4
Social & Content
Social Platforms (Instagram, LinkedIn, TikTok, Facebook, YouTube), Content Management Systems, Chatbot Integration, Behavioral Analytics
FEATURED PROJECT
EARS™ AI EMOTIONAL INTELLIGENCE PLATFORM
A breakthrough AI system that understands and adapts to emotional patterns in real-time, combining behavioral science, trauma-informed design, and advanced AI architecture.
KEY INNOVATIONS & IMPACT
  • First-of-its-kind emotional pattern recognition system with patent-pending technology
  • Breakthrough AI training methodology using emotional tone and recovery-specific narrative data
  • Extensive market validation through 400+ hours of immersive field research across global recovery communities
  • Evidence-based UX framework specifically designed for neurodivergent engagement patterns
  • Category-defining platform that established new market for emotionally adaptive AI in recovery technology-pending emotional pattern recognition technology