Strategic product leader with 20+ years driving innovation and measurable business growth across enterprise technology markets. Founded SASI, Inc. and developed the patent-pending AI platform, EARS™ (Emotionally Adaptive Response System), through rapid prototyping and market validation methodologies. Built integrated technology systems generating $2M+ annually in operational savings while leading cross-functional teams through complete product lifecycles from concept to commercialization. Proven expertise in emerging technology evaluation, roadmap development, and translating complex technical capabilities into scalable solutions that deliver ROI. Combines entrepreneurial vision with enterprise execution experience to drive product innovation at scale.
RECENT IMPACT
35%
IMPROVEMENT
Built UWM's first integrated CRM platform, driving significant improvement in borrower retention
$2M+
ANNUAL OPERATIONAL SAVINGS
Led digital transformation initiatives that generated substantial cost reductions
25%
CONVERSION INCREASE
Redesigned high-traffic websites and defined go-to-market strategies
400+
HOURS RESEARCH
Completed extensive field research to validate product-market fit for recovery technology
MY APPROACH
I combine deep brand strategy thinking with technical execution to create solutions that don't just work, they resonate. I've developed comprehensive go-to-market plans, defined brand positioning for new products, and led cross-functional teams across fintech, automotive, and health tech markets. My approach bridges the gap between what users need and what businesses require, creating experiences that feel intuitive and emotionally connected while building brands that people genuinely want to engage with.
Strategic Vision
Identifying market opportunities and positioning brands for success
User-Centered Design
Creating intuitive experiences based on behavioral insights
Technical Execution
Implementing solutions that drive measurable business impact
PROFESSIONAL EXPERIENCE
1
FOUNDER & CEO
SASI, Inc. | Sober and Slaying It, LLC
Birmingham, MI • May 2025 - Present
Founded recovery tech company behind proprietary EARS™ (Emotionally Adaptive Response System) with patent-pending emotional pattern recognition technology
Designed and trained proprietary AI on emotional tone and recovery-specific narrative data, filed nonprovisional patent for groundbreaking system
Led full product lifecycle execution from ideation through MVP, incorporating evidence-based UX practices and neurodivergent-informed engagement strategies
Secured investor visibility through compelling brand positioning and pitch strategy
Conducted 400+ hours of immersive field research across global recovery communities
2
SR. PRODUCT MARKETING MANAGER
United Wholesale Mortgage
Pontiac, MI • May 2015 - May 2024
Launched UWM's first integrated CRM platform with automated workflows and predictive engagement strategies—35% increase in borrower retention
Spearheaded major website redesigns using behavioral insights and user research—25% increase in conversion rates
Led transition to headless CMS architecture, generating $2M+ annually in operational cost reductions
Implemented comprehensive KPI tracking and A/B testing protocols for continuous optimization
3
ACCOUNT SUPERVISOR
LOWE CAMPBELL EWALD
Detroit, MI • June 2010 - December 2014
Managed high-impact multi-platform brand campaigns across digital, mobile, and social channels
Directed redesign of high-traffic websites and mobile applications for optimized user engagement
Managed client budgets up to $5M annually with cross-functional vendor partnerships
4
ACCOUNT SUPERVISOR
MARTIN RETAIL GROUP
Detroit, MI • May 2008 - March 2010
Maintained and enhanced content strategy for Buick-Pontiac-GMC Dealer Portal across dealer network
Coordinated national advertising with localized dealer messaging for cohesive brand implementation
5
SENIOR ACCOUNT EXECUTIVE
JWT TEAM DETROIT
Dearborn, MI • November 2006 - April 2008
Developed comprehensive go-to-market strategies for 2009 F-150 and 2008 Focus launches
Tracked budgets and deliverables for national programs exceeding $10M annually
6
ACCOUNT EXECUTIVE
LEO BURNETT DETROIT
Troy, MI • March 2004 - October 2006
Delivered comprehensive campaigns for GM Pontiac with high-profile partnerships including NCAA and Virgin Records
Managed creative development from concept through legal clearance and final execution
CORE EXPERTISE
STRATEGIC LEADERSHIP & BUSINESS IMPACT
Brand positioning
Cross-functional team leadership
Stakeholder alignment
Go-to-market execution
Competitive analysis
Revenue optimization
AI & TECHNOLOGY INNOVATION
Emotional AI architecture
Conversational AI development
Predictive analytics
Patent-pending technology development
MarTech stack optimization
PRODUCT & EXPERIENCE STRATEGY
Full lifecycle management
Product roadmapping
Behavioral design
UX strategy
Agile delivery
User research
Customer experience transformation
MARKETING & REVENUE SYSTEMS
CRM Platforms
Marketing automation
Omnichannel campaign strategy
A/B testing
KPI optimization
Conversion optimization
Retention strategies
TECHNICAL PLATFORMS & DEVELOPMENT
Web development
Mobile optimization
Content management systems
Digital platform architecture
Automated workflows
Data visualization
FEATURED PROJECT
EARS™ AI EMOTIONAL INTELLIGENCE PLATFORM
A breakthrough AI system that understands and adapts to emotional patterns in real-time, combining behavioral science, trauma-informed design, and advanced AI architecture.
KEY INNOVATIONS & IMPACT
First-of-its-kind emotional pattern recognition system with patent-pending technology
Breakthrough AI training methodology using emotional tone and recovery-specific narrative data
Extensive market validation through 400+ hours of immersive field research across global recovery communities
Evidence-based UX framework specifically designed for neurodivergent engagement patterns
Category-defining platform that established new market for emotionally adaptive AI in recovery technology-pending emotional pattern recognition technology
OTHER PROJECTS
UWM INTEGRATED CRM PLATFORM
Enterprise CRM system with automated workflows and predictive engagement
RESULT: 35% improvement in borrower retention
DIGITAL TRANSFORMATION INITIATIVE
Headless CMS architecture and omnichannel content delivery
RESULT: $2M+ operational cost savings
WEBSITE REDESIGN PROGRAM
Behavioral insights-driven redesign of high-traffic platforms
RESULT: 25% increase in conversion rates
LET'S CREATE SOMETHING EXTRAORDINARY
WHAT DRIVES ME
Creating user experiences that feel intuitive and emotionally connected while building brands that people genuinely want to engage with. I'm passionate about finding that sweet spot where great design, smart strategy, and innovative technology come together.
CURRENTLY EXPLORING
Product strategy and brand leadership or Marketing roles where I can shape both the user experience and positioning. Also open to strategic partnerships and investment opportunities in AI and health technology.
LET'S CONNECT
Feel free to get in touch if you'd like more details about my experience or want to learn more about what I'm building with SASI and the Sober and Slaying It platform.